Most webmasters and SEO experts would love to know exactly what changes Google is going to be instigating in the future, since this would allow for prior planning and optimisation to take place, ensuring a sustainable position in the organic search results. Thankfully, Google’s
April was another good month for e-commerce activity in the UK, with the British Retail Consortium (BRC) reporting that sales were up by 8.3%, year on year, with mobile usage continuing to play a major role in driving growth. While the growth was slightly down compared with the 9% exp
Although search engine optimisation generally has to be carried out in a rational and calculating manner, the industry is not without its myths, superstitions and misconceptions. It is sensible to expect that Google is indulging in much more algorithmic wizardry than it is willing to
More and more websites are receiving the dreaded ‘detection of unnatural links’ from Google via their Webmaster Tools account. Not to be confused with the ‘Penguin’ update these are manual link penalty notifications given out by Google which means that an employee of Google has physic
Many site owners may feel that after years of experience with managing PPC campaigns, they can be relatively confident when it comes to knowing what will work and what will not. However, most will also have had a relatively limited experience of optimising campaigns for tablets, since