Most webmasters and SEO experts would love to know exactly what changes Google is going to be instigating in the future, since this would allow for prior planning and optimisation to take place, ensuring a sustainable position in the organic search results. Thankfully, Google’s

Although search engine optimisation generally has to be carried out in a rational and calculating manner, the industry is not without its myths, superstitions and misconceptions. It is sensible to expect that Google is indulging in much more algorithmic wizardry than it is willing to

Google is generally reticent when it comes to doling out advice on how to make websites more search engine friendly, although in recent weeks it has made greater efforts to engage webmasters directly, without the vagueness and misdirection of the past. Perhaps the best example of this

Another year is almost over, so most webmasters will be looking ahead to the next with high hopes and a certain degree of trepidation. You do not have to be a clairvoyant to predict how the market will evolve over 2013, but here are a few forecasts that might affect your SEO strategy

As Google’s resident web spam expert, Matt Cutts is in a better position than most to talk about the subject of black hat SEO and how the search giant deals with the forces that seek to exploit its algorithms on a daily basis. In a fresh video from the Webmaster Help series, Cut