A lot of webmasters have turned to guest blog posts to build links and many people have touted the optimisation benefits of this approach across multiple levels. However, in a recent video Q&A session, Google’s Matt Cutts explained how the search engine giant feels about gue

Prior to Google’s major shakeup of its search algorithms with Panda and Penguin, many optimisation techniques relied on link building through paid postings or submissions to article directories, blogs and forums. This approach has been made problematic as a result of the changes

No matter how many fair ways the hard-working organic, ‘White Hat’ SEO people find in an effort to promote their own websites, or those of their clients, there are always those who will try to take the ‘Black Hat’ shortcuts and use them themselves, or endeavour

In a nutshell, content syndication is a way to ‘share’ your website content with others. Used wisely, a well-planned content syndication strategy is not just a useful way to promote your website but also a powerful marketing tool. No matter how good your strategy, there ar

Themed link building campaigns are needed more than ever these days, especially after the recent algorithm changes made by Google. A well-designed search engine optimisation strategy encompasses both ‘on’ and ‘off’-site’ techniques.  In order to maximise a website’s visibi