SEO Copywriting services play a crucial role in the SEO Process. Think of SEO Copywriting as the foundations or building blocks of any successful SEO campaign. There are two types of SEO copywriting necessary on a website; ‘on-page’ copywriting and ‘off-page’ copywriting. ‘On-page’ SEO copywriting is what the user can visually see and read on your website.
Content really is king when it comes to SEO these days, Google and other search engines put a huge emphasis on uniquely generated content and it is equally as important to generate the right type of content that will: Engage your users and your readers Attract attention from the search engines and readers Build links by people sharing your contentrn Drive traffic from various sources Promote authority on a given subject or topic Set you apart from the competition Uniquely written content needs to target your specific keyword strategy in the correct manner with the appropriate use of keywords.
All of our SEO’s copywriting is expertly written by experienced SEO copywriting professionals with specific industry knowledge. ‘Off-page’ SEO copywriting is all the technical programming and coding that is necessary, mainly at the back end of a website that the user can’t see [unless they know how to], that informs or the search engines what a specific web page is all about.
A crucial element of ‘off-page’ SEO copywriting is the programming and coding of what is called Metadata and Meta Tags. HyperText Markup Language (HTML) Meta Tags are used to communicate with and inform the Search Engines about specific web pages. Indexing your website in the best possible way is a crucial element of the SEO Process. Search engines deliver results based on relevancy.
If you don’t program your website to tell the search engines who you are, what you do and where you do it, how will they ever find and deliver it in the Search Engine Results Pages [SERPs]? Before you embark upon your link building campaign, you must make sure your on and off page SEO copywrting is finalised as your link building campaign will not have the greatest impact. Integrity SEO Experts Ltd are extremely proficient in ‘on’ and ‘off’ page SEO copywriting.